Building Businesses, Systems, and Decisions That Last | by Terra Business Club

Weekly chill business breakfasts made by founders for founders. Sharing real experience in creating business systems, leadership, business challenges and breakthroughs

Join our WhatsApp group to access the registration link and get all the event details.

🌍 Building Businesses, Systems, and Decisions That Last with Luziya Ignatanova & Leo Sadeq

Sustainable scale doesn’t come from tactics or hype — it comes from structure, architecture, and intentional design (human or system).

This event brings together two distinct perspectives on scaling, shared through separate but complementary sessions—offering a rare look at how success is built both internally and structurally.

Session 1 — Luziya Ignatanova

Entrepreneur, Global Real Estate Investor & Founder of LUZIYA CLUB

Luziya Ignatanova shares insights drawn from more than a decade of building and scaling businesses across the UAE, Moscow, and Bali. From selling over 1,000 properties to co-developing and exiting large-scale residential projects, her session reflects on what it really means to build success across markets, cultures, and life stages.

This is not a tactical “how-to,” but an experience-driven perspective on entrepreneurship—covering discipline, decision-making, relationships, community, and identity behind long-term success.

💡 This session explores:

• What scaling looks like beyond numbers and deals

• Lessons from building across countries, legal systems, and cultures

• How vision, structure, and personal alignment shape sustainable success

• The role of community, delegation, and long-term thinking in growth

Session 2 — Leo Sadeq

Founder of Ascend AI & Product-Led Growth Strategist

How to Create Agentic Workflows the Right Way, From AI Experiments to Revenue Systems AI agents are everywhere, but most don’t work in the real world.

In this practical, no-hype session, Leo Sadeq breaks down how agentic workflows should be designed when the goal is business impact and revenue, not experimentation. Drawing from real implementations at Ascend AI, he reframes agentic systems through a product and revenue lens—showing how to architect reliability, choose the right level of autonomy, and deploy systems that actually scale.

💡 You’ll learn how to:

• Treat autonomy as a lever, not a goal

• Design agentic systems that work in production, not just demos

• Avoid architectural mistakes that cause AI systems to fail at scale

• Build workflows that own outcomes end-to-end and move real metrics

Key Takeaways:

• Autonomy Is a Lever, Not a Goal

• Agentic Systems Fail at the Architecture Layer

• Design for Outcomes, Not Intelligence

What This Event Is Really About

• Two different paths to scale

• Experience vs systems — not competing, but complementary

• Understanding growth from both a human and structural perspective

• Learning how success is built and sustained in the real world

Join our WhatsApp group to access the registration link and get all the event details.

This is for:

• Business owners and CEOs

• Operations leaders

• Startups

• Those willing to start a new business

Connect with Terra top business mentors and entrepreneurs at our upcoming business breakfast!

⚡️ Expect fresh insights, new connections, and conversations that matter.

Let’s build better businesses together.

Join our WhatsApp group to access the registration link and get all the event details.

NOT FOR SELLING ANYTHING